What makes Long Clothing so damn good? We’ll give you three guesses…

Their clothes have connections to music? No. But good guess. Even though they are planning to design a range of tees for super-fun London party, Wet Yourself. (More to come on that in a few weeks.)

Cheap? No, that’s not it, even though the clothes are very reasonably priced.

They throw good parties? No, not that either. But they did through a party at London club, Punk to launch their new line.

Right, that’s your lot.

The reason we love Long Clothing, is because their t-shirts are really ummm…long.

The brainchild of Gareth Emmet and Rhys Dawney, each tee shirt is individually printed in their small studio in London’s East End and comes with extended length to suit boys and girls.

Visit their shop here.

Written by: Frank Mitchell/ Bridget Mills-Powell